지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.6
- 수록면
- 185 - 197 (13page)
- DOI
- 10.5143/JESK.2021.40.3.185
이용수
초록· 키워드
오류제보하기
Objective: Through a survey of Chinese Generation Z female game users, we study users" motivations and obstacles in games and summarize the generational characteristics of the Chinese Generation Z females in games. Through expert interviews, we summarize suggestions conducive to improving the satisfaction level of game application users.
Background: Although a large number of scholars have dedicated their effort to Generation Z group in game user research, most of them have not studied mobile games for a specific age and gender group. Particularly, under China"s "one child policy", understanding Chinese Generation Z females" motivation and obstacles to participate in games can effectively improve the user satisfaction of game products.
Method: We derived a user travel map from a one-year internet ethnography study of Chinese Generation Z females. The user contact points were sorted out based on this map and were used for in-depth interview design. After conducting in-depth interviews with 40 Chinese Generation Z female game users, expert interviews were conducted to validate the results and to give game design and marketing suggestions for the Chinese game market.
Results: Motivations of Chinese Generation Z to participate in games are to pass time, satisfy social needs, relieve stress, and chase fashion. The reasons for users" continuous participation in games are intimate interaction, self-worth realization, and competition pursuit. The obstacles to users" participation in games are payment, single game mode, lack of social functions, and insufficient time.
Conclusion: As the new generation of game users, Chinese Generation Z females has great commercial value in the future. Understanding their needs in games is a significantly important way to target product development. Games of high product quality and fits for the psychological motivation of female players would greatly caters to the needs of users, together with well-planned promotion and marketing, is the key to its success. At the same time, the quality of the game is an effective means to maintain users. Keeping freshness and better prolonging the life cycle of the game is an issue that all game products need to focus on.
Application: User research is an important part in the process of game product development, and paying attention to the needs of female users of Generation Z can better improve product user satisfaction level.
Background: Although a large number of scholars have dedicated their effort to Generation Z group in game user research, most of them have not studied mobile games for a specific age and gender group. Particularly, under China"s "one child policy", understanding Chinese Generation Z females" motivation and obstacles to participate in games can effectively improve the user satisfaction of game products.
Method: We derived a user travel map from a one-year internet ethnography study of Chinese Generation Z females. The user contact points were sorted out based on this map and were used for in-depth interview design. After conducting in-depth interviews with 40 Chinese Generation Z female game users, expert interviews were conducted to validate the results and to give game design and marketing suggestions for the Chinese game market.
Results: Motivations of Chinese Generation Z to participate in games are to pass time, satisfy social needs, relieve stress, and chase fashion. The reasons for users" continuous participation in games are intimate interaction, self-worth realization, and competition pursuit. The obstacles to users" participation in games are payment, single game mode, lack of social functions, and insufficient time.
Conclusion: As the new generation of game users, Chinese Generation Z females has great commercial value in the future. Understanding their needs in games is a significantly important way to target product development. Games of high product quality and fits for the psychological motivation of female players would greatly caters to the needs of users, together with well-planned promotion and marketing, is the key to its success. At the same time, the quality of the game is an effective means to maintain users. Keeping freshness and better prolonging the life cycle of the game is an issue that all game products need to focus on.
Application: User research is an important part in the process of game product development, and paying attention to the needs of female users of Generation Z can better improve product user satisfaction level.
목차
1. Introduction
2. Method
3. Results
4. Conclusion
References
참고문헌 (13)
참고문헌 신청
Benjamin Paaßen / 2017 / What is a True Gamer? The Male Gamer Stereotype and the Marginalization of Women in Video Game Culture / Sex Roles 76(7-8):421~435
CITIC Securities / Meet the new opportunities of Z-generation game industry: 2021 Game Industry Investment Strategy
Chen, X. M. / 1996 / Qualitative research methods and social science research / Social Sciences in China 6:1996
China Game Industry Report 2019
Diane, C / 2009 / Computer games: Text, narrative and play - By Diane Carr / British Journal of Educational Technology 40(3):580~580
CITIC Securities / Meet the new opportunities of Z-generation game industry: 2021 Game Industry Investment Strategy
Chen, X. M. / 1996 / Qualitative research methods and social science research / Social Sciences in China 6:1996
China Game Industry Report 2019
Diane, C / 2009 / Computer games: Text, narrative and play - By Diane Carr / British Journal of Educational Technology 40(3):580~580
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
A Study on the Importance of Initial Experience of Mobile Game
한국컴퓨터게임학회논문지
2017 .01
-
A Study on Game Design Component Model using AHP
한국컴퓨터게임학회논문지
2024 .03
-
Designing and implementing casual game operations tools
한국컴퓨터게임학회논문지
2021 .01
-
Study on environmental serious game design from the game UI/UX
한국컴퓨터게임학회논문지
2016 .01
-
게임규제 재설계 방안에 대한 연구
한국컴퓨터게임학회논문지
2017 .01
-
청소년 게임이용자의 게임 이용형태 및 심리특성이 리더십에 미치는 영향
한국컴퓨터게임학회논문지
2016 .01
-
메타버스 환경에 적합한 게임 플랫폼과 디바이스 몰입요소 분석 -한·중·일 인기게임 비교를 통해서-
멀티미디어학회논문지
2022 .06
-
체력 단련을 위한 모션 인식 기능성게임 "초등강호"의 개발 사례
한국컴퓨터정보학회논문지
2015 .11
-
A Study on the Development and Release Strategy of Mobile Games
한국컴퓨터게임학회논문지
2023 .06
-
아동의 게임이용 패턴에 따른 게임 지향적 삶의 차이
한국컴퓨터게임학회논문지
2015 .01
-
스토리텔링이 디지털 게임 개발에 미치는 영향에 관한 연구
디지털산업정보학회논문지
2018 .01
-
게임 추천 사이트
대한전자공학회 학술대회
2021 .11
-
모바일게임 성공요인 분석을 통한 퍼블리싱 의사결정에 관한 고찰
한국컴퓨터게임학회논문지
2016 .01
-
The Design and Implementation of Shooting Game using Visual Basic
한국컴퓨터정보학회논문지
2016 .08
-
A Study on Comparative Analysis of Game Money Use Cases
한국컴퓨터게임학회논문지
2023 .06
-
Analysis of Character Design in Dating Simulation Mobile Games for Women
한국컴퓨터게임학회논문지
2023 .03
-
게임 구매자 리뷰 기반 신작 게임 추천 모델 연구
대한설비관리학회지
2022 .03
-
게임 구성요소를 중심으로 한 게임 분석 방법에 대한 고찰
한국게임학회 논문지
2015 .10
-
게임수학 시각체험 게임 설계 및 적용
멀티미디어학회논문지
2018 .12
이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2021-530-001880381