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자료유형
학술저널
저자정보
황하청 (모두투어) 정남식 (지역활성화센터)
저널정보
한국관광레저학회 관광레저연구 관광레저연구 제31권 제6호(통권 제142호)
발행연도
2019.06
수록면
225 - 248 (24page)
DOI
10.31336/JTLR.2019.6.31.6.225

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The purpose of this study is to understand the relation structure between wholesale travel agencies and landtravel agencies, to find the influence of the fairness of wholesale travel agencies on the organizational commitment and management performance of land travel agencies, and thereby to develop the outbound travel industry and establish the efficient system of travel agencies. To achieve that, previous studies were analyzed to draw such factors as fairness of travel business, organizational commitment, and management performance and to examine reliability and validity. To examine the influence relations between variables based on the finally drawn items, an experimental analysis was conducted. As a result, fairness of wholesale travel agencies influenced the organizational commitment of land travel agencies in terms of procedure and interaction fairness, and the management performance of land travel agencies. In addition, the organizational commitment of employees of land travel agencies to their wholesale travel agencies influenced the management performance of land travel agencies. Given that there is not much research on fairness of travel agencies, this study is meaningful in the point that based on the result, this study suggests the necessity of the efficient guidelines andmanagement plans for wholesale travel agencies and land travel agencies in the process of their business. In conclusion, given the study result, it is necessary to propose more efficient and concrete guidelines and organizational management plans fromthe viewpoints of bothwholesale and land travel agencies.

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Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구 설계
Ⅳ. 연구결과 및 고찰
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2019-323-000880836