지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
There are many overseas market research methods that exporting companies are using. Overseas market research methods is classified into a direct methods(direct visit research, use of overseas branch, use of domestic economic and trade informations, use of overseas economic and trade information, use of economic and trade informations of foreign public organization in Korea, representation of trade show and exhibition) and indirect methods(request of professional overseas market research organization). Outcomes of market research are the grasp of demand, competitiveness, distribution channel, risk and buyer for their product. Therefore, this paper is a study on the outcome of each direct market research method that exporting companies located in the area of Taegu and Kyeongbuk are using by way of a survey.
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