지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study has two research aims. The first aim is to empirically analyze the relative impact of relevant independent variables both at national and firm levels on the Chinese consumers’ evaluation of Korean products, in consideration of the Korean companies’ effort to enhance international competitiveness in the global market in the face of the prospective conclusion of the Sino-Korean FTA. The second aim is to verify the country of origin effect of brands as a separate, important factor that impinges upon the Chinese consumers’ evaluation of Korean products. One of major findings of the empirical analysis is that Korea’s country image significantly and positively affects the Chinese consumers’ evaluation of products. Secondly, good corporate images of Korean firms, including those associated with advanced technology and proactive CSR(corporate social reponsibility)-related activities, were found to have a significant, positive impact on product evaluation. The last finding of this paper is that the country image effect upon product evaluation is moderated by the level of consideration that Chinese consumers pay to the country of origin of each brand to be assessed.
목차
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참고문헌 (24)
참고문헌 신청
Abratt, Russell / 2001 / Development and management of corporate image in South Africa / European Journal of Marketing 35 (3/4) : 368 ~ 386
Aiken L. S. / 1999 / Multiple Regression: Testing and Interpreting Interactions / Sage Publications
Ashilla, Nicholas J. / 2004 / An Exploratory Study into the Impact of Components of Brand Equity and Country of Origin Effects on Purchase Intention / Journal of Asia-Pacific
Belch, George E. / 1987 / The application of an expectancy value operationalization of function theory to examine attitudes of boycotters and nonboycotters of a consumer prod
Bhattacharya, C. B. / 1995 / Understanding the bond of identification : An investigation of its correlates among art museum members / Journal of Marketing 59 : 46 ~ 57
Aiken L. S. / 1999 / Multiple Regression: Testing and Interpreting Interactions / Sage Publications
Ashilla, Nicholas J. / 2004 / An Exploratory Study into the Impact of Components of Brand Equity and Country of Origin Effects on Purchase Intention / Journal of Asia-Pacific
Belch, George E. / 1987 / The application of an expectancy value operationalization of function theory to examine attitudes of boycotters and nonboycotters of a consumer prod
Bhattacharya, C. B. / 1995 / Understanding the bond of identification : An investigation of its correlates among art museum members / Journal of Marketing 59 : 46 ~ 57
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