지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The consumer's behaviour are diversifying at on-line in accordance with the technology of information and communications on the internet based. It is experienced many kind of sector to the information retrieval, shopping and economic activity of buying by internet. This research has been extracted 4 kind of characteristic diagram of interaction, credibility, contents, interest in advance of research and researched that these characteristic diagrams affect the influence for the dependency of community and the intention of buying. Analytical researches, the outcome of the research shows that interaction and credibility of characteristic diagram affected an useful influence for the dependency of community and the intention of buying and then the dependency of community affected an useful influence for the intention of buying. Knowledge which community of source can be affected the intention of buying indirectly, this implies that a men succored by community will be possibility highly to buy since step of exploration in continuous trust.
목차
등록된 정보가 없습니다.
참고문헌 (37)
참고문헌 신청
/ / 여행카페 검색페이지
/ 2001 / (주)e-business 그룹 사이버 커뮤니티 연구모임
Anderson, Benedict / 1983 / Imagined Community / Verso
Armstrong, Arthur / 1996 / The Real Value On-Line Commuities / Havard Business Review : 134 ~ 141
Assael, Henry / 1984 / Consumer Behavior and Marketing Action, 2nd ed. / Kent Publishing Company
/ 2001 / (주)e-business 그룹 사이버 커뮤니티 연구모임
Anderson, Benedict / 1983 / Imagined Community / Verso
Armstrong, Arthur / 1996 / The Real Value On-Line Commuities / Havard Business Review : 134 ~ 141
Assael, Henry / 1984 / Consumer Behavior and Marketing Action, 2nd ed. / Kent Publishing Company
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