지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.25 No.1(Wn.102)
- 발행연도
- 2019.1
- 수록면
- 38 - 47 (10page)
이용수
초록· 키워드
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The purpose of this study was to examine the effect of CSR on the corporate-consumer identification, corporate image, trust, attitude, and purchase intention. A total of 486 questionnaires were used for the empirical analysis except for the questionnaire which was not suitable among 500 questionnaires. The results of this study are as follows: First, CSR activities of restaurant companies have positive effects on restaurant-consumer identification, corporate image and trust. Second, the image of the food service company affects the restaurant service-consumer identification and the trust in the food service company positively (+). Third, the image of restaurant company-consumer identification, restaurant company, and trust in restaurant business have a positive (+) effect on the attitude. Fourth, the attitudes toward the food service company-consumer identification, the food service company, and the trust in the restaurant service have a positive effect on the purchase intention. As a result of this study, the CSR activities of the food service companies were found to be multifaceted interaction among the result variables such as firm-consumer identification, corporate image, trust, attitude, and purchase intention that it has been tested the influence relationship. Since it is an incomplete strategy to rely on CSR performance measurement, CSR performance measurement will be the most effective clue in establishing CSR strategy. It is important to note that it is an effective medium for the growth of sustainable companies.
목차
ABSTRACT
1. 서론
2. 이론적 배경
3. 연구방법
4. 실증분석
5. 결론
REFERENCES
참고문헌 (60)
참고문헌 신청
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 347-356.
Ahn, K. H., & Lee, G. H.(2004). The study of the effect of consumer-company identification on consumer's evaluation of company products and behavioral responses. Korea Marketing Review, 19(4), 55-77.
Anselmsson, J., & Johansson, U. (2007). Corporate social responsibility and the positioning of grocery brands: An exploratory study of retailer and manufacturer brands at point of purchase. International Journal of Retail & Distribution Management, 35(10), 835-856.
Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14(1), 20-39.
Bae, J. Y. (2009). The influence of online news replies on netizens' CSR perception, attitude, purchase intention, and word of mouth intention: Focusing on corporate social responsibility activity. The Korean Journal of Advertising and Publications, 20(5), 10-14.
Ahn, K. H., & Lee, G. H.(2004). The study of the effect of consumer-company identification on consumer's evaluation of company products and behavioral responses. Korea Marketing Review, 19(4), 55-77.
Anselmsson, J., & Johansson, U. (2007). Corporate social responsibility and the positioning of grocery brands: An exploratory study of retailer and manufacturer brands at point of purchase. International Journal of Retail & Distribution Management, 35(10), 835-856.
Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14(1), 20-39.
Bae, J. Y. (2009). The influence of online news replies on netizens' CSR perception, attitude, purchase intention, and word of mouth intention: Focusing on corporate social responsibility activity. The Korean Journal of Advertising and Publications, 20(5), 10-14.
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UCI(KEPA) : I410-ECN-0101-2019-594-000505162